Παρασκευή, 29 Φεβρουαρίου 2008

H New Line Cinema Γίνεται Κομμάτι της Warner Bros.

Συντάκτης:DarkChild

Η Time Warner Inc. ανακοίνωσε χτες την ενοποιήση των δύο μεγάλων κινηματογραφικών εταιρειών που έχει υπό την κατοχή της, των New Line Cinema και Warner Bros. Η ενοποιήση αυτή φέρνει κοντά την σαραντάχρονη πορεία της New Line ως του πιο πετυχημένου ανεξάρτητου κινηματογραφικού στούντιο καθώς και της δημιουργικότητας και της ασύγκριτης ικανότητας της Warner Bros. στη παγκόσμια διανομή και στο marketing. Έτσι η New Line θα μπεί υπό τη σκεπή της Warner, αλλά ως ξεχωριστό τμήμα αλλά θα διατηρεί στενές επαφές με την Warner με στόχο την αύξηση της παραγωγηκότητας και φυσικά του κέρδους.

Η δήλωση του Jeff Bewkes, προέδρου της Time Warner:

"We are moving quickly to improve our business performance and financial returns. New Line has built a strong franchise of cutting-edge entertainment. We can enhance its value by combining it with Warner Bros. Given the trend toward fewer movie releases, New Line and Warner Bros. will now have more complementary release slates, with New Line focusing on genres that have been its strength. With the growing importance of international revenues, it makes sense for New Line to retain its international film rights and to exploit them through Warner Bros.' global distribution infrastructure. We can also take better advantage of digital distribution platforms by combining our studios. These changes will enhance our revenue opportunities and drive dramatic cost efficiencies and higher margins at New Line."

Οι μέχρι πρότινος πρόεδροι της New Line, Robert Shaye και Michael Lynne, αποφάσισαν να αποχωρήσουν από το στούντιο, χωρίς να αποκλείουν το ενδεχόμενο μελλοντικής συνεργασίας:

"New Line has been our respective life's work as well as our second family. While we're sad to be leaving, we're enormously proud to have overseen its extraordinary growth and worked with so many dedicated and talented colleagues. New Line represents innovation, creativity, and independent success. We hope that the company can continue to be a leader in creating entertainment that resonates around the world. We will now focus our efforts on exploring new entrepreneurial opportunities."

Για την απόφαση τους αυτή, ο Jeff Bewkes, δήλωσε:

"Bob and Michael have a unique partnership that is noteworthy not only for its stability and longevity, but for its record of innovation and success. They have guided New Line's growth from a privately held art film distributor to the world's leading independent film studio that is home to some of the most popular films in entertainment history, including 'The Lord of the Rings' trilogy, 'The Mask,' 'Austin Powers,' 'Blade,' 'Rush Hour,' 'Elf,' 'Wedding Crashers' and 'Hairspray.' We thank Bob and Michael for their enduring contributions to Time Warner and look forward to a continuing working relationship with them."

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